Featured Classic

1963 Chrysler New Yorker Salon hardtop sedan



Wrapping something old in something new is a time-honored practice for marketing.  That’s certainly true for automakers, where the economics of manufacturing simply don’t allow for all new products, every year.  True now, true then, and the lineup that Chrysler rolled out fifty years ago was a case in point.  The chiseled, conservative styling for 1963 was new, courtesy of designer Elwood Engel.  Beneath the skin, though, the cars were largely unchanged from 1962.  However, Chrysler showed uncommon  confidence in the carry-over.  At a time when extended warranties were largely unheard of, the company announced a five year/50,000 mile plan for their 1963 models, and in the process, caught the competition napping.